Through its Liver Cancer Awareness talk shows, the main objective of the Rapid Global Cancer Alliance is to raise awareness, educate the public at large for early detection and prevention, and catalyse personal, government action to prevent liver cancer deaths in countries like India. Liver cancer is one of the fastest growing cancer and accounts for nearly one-third cancer deaths in the world. Looking at the scarcity of information available on the condition and also the stigma and misinformation related with the condition the talk shows aim to create relevant awareness on risk factors, early symptoms and lifestyle changes focussing on the same.

The talk shows also bring together cancer patients and survivors for interviews and discussions that motivate and inspire patient communities and also bring focus on new and innovative treatment methods including surgical resection, Immunotherapy, and liver transplant.

The experts and wellness guides like nutritionists also discuss about the significance of a sedentary lifestyle along with abstaining from alcohol and tobacco consumption. To tackle the dearth of information on important aspects of liver cancer and to also educate the public at large on a preventive lifestyle the talk shows by the Rapid Global Cancer Alliance ensure that the right and pertinent information is disseminated through the use of digital platforms.

The initiative brings together all stakeholders, right from policy regulators to pharma sector. The talk shows bring all relevant partners together to discuss about the various aspects of the disease and also to advocate for better insurance coverage at private as well as government level.

Moving towards a preventive approach, the Rapid Global Cancer Alliance creates awareness on prominent risk factors like HBV and HCV infection, cirrhosis of the liver, and alcohol consumption while discussing about secondary issues like Obesity, diabetes mellitus (DM), and non-alcoholic fatty liver disease (NAFLD).

The talk show and discussions with experts serve as important beacons of hope not only for liver cancer patients and their families and caregivers but also create awareness on preventive measures, risk factors and lifestyle changes that can help in early detection and prevention thus bringing down the numbers as far as liver cancer is concerned. The experts that take part in the discussion also advocate for a need to have a robust cancer ecosystem for better management of the disease at all levels, to facilitate early diagnosis and better cure rate for all.

The talk shows play a pivotal role in advocating for better liver cancer lifestyle. The discussions also play a vital role in clearing misconceptions and myths around liver cancer and opt for a scientific approach for diseases management