He is a seasoned healthcare marketing professional with more than a decade’s experience in myriad specialties such as oncology, hepatology, virology, and super specialty nutrition. A management graduate of Narsee Monjee Institute of Management Studies in Mumbai, Vivekanand has been associated with global generic giant Mylan, now Viatris and Indian pharmaceutical multinational Dr. Reddy’s Laboratories. As a key person responsible for strategic marketing, market access and brand management, Vivekanand has seen the evolution of therapeutics and has played a pivotal role in communicating it to a wide range of stakeholders, including doctors and scientific community at large, patients and their family as well as communicating the feedback back to the companies with an aim to assimilate them in the process. At RAPID Global, he is leading strategic alliances for impact making advocacy initiatives in the area of health and wellbeing and prospective as well as strategic marketing.